![]() This trend continued well into the 1940s when an entirely new genre was born: R&B. Enter artists like Louis Jordan, who began infusing classic blues music with humorous lyrics and upbeat rhythms in the late 1930s. Along with the continued expansion came more interaction, unification, cultural development, and an ongoing demand for music and entertainment. ![]() The second migration occurred during and after World War II, causing the African American urban population to increase substantially. Proudly uniting in the face of unjust segregation policies, African Americans cultivated various forms of blues music, some of which were unexpectedly popular on the national stage. The first migration-also known as the Great Migration-occurred in the wake of World War I. Meanwhile, the story of R&B is invariably a story of race in America, with direct ties to two separate African American urban migrations. To that end, everything from funk to neo-soul to jump blues to hip-hop to oldies rock can fall under or overlap with the R&B banner. A predecessor to rock 'n' roll, R&B continues to both inform and envelop a slew of peripheral genres. As the name suggests, R&B (rhythm & blues) is a musical genre blending jazz-based rhythmic elements with classic blues structures.
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